1. Group design teaching - Carefully plan a series of core courses, implementing group design teaching methods and ensuring high-quality teaching results. This is required to meet the needs of businesses.
2. Pragmatic and innovative - Provide the best learning environment, pragmatic style of seeking truth from facts, advocating the spirit of free creation, in order to train high-quality design talent.
3. Close exchange of production- Design internships to increase professional insight. Through the production of academic cases it strengthens and enrich the design capacity of the students.
4. Integrated academic research - Integrating the research expertise of teachers in the department and actively cooperate in design academic research. And extending into further cooperation of teachers between universities, carrying out the cooperation of integrated design application research.